a quote by the developer that could not be more straight forward…

Ever wanted to get rid of the scourge of the web that is Adobe Flash, but still retain the ability to view Flash whenever you want? With ClickToFlash, you can! Using ClickToFlash, all of those icky Flash bits that have infected most webpages on the internets are replaced with a nice, smooth gradient and the word “Flash” set in a nice, pleasing font. When you want to view the Flash, just click on it!

ClickToFLash a highly recommended safari plugin, available here.